Innovation Marketing Manager

Job Purpose:

We're currently looking for Innovation Marketing Manager to lead the marketing strategy for Qawn, Jordan's first social payment app powered by Jordan Ahli Bank. Qawn is revolutionizing digital banking by being Social, Smart, and Secure, offering effortless financial experiences through quick transactions and social payments.

Main Duties & Responsibilities:

• Develop and implement comprehensive marketing plans increase brand awareness, drive customer acquisition, and enhance customer loyalty.
• Coordinate and manage all marketing activities, including advertising, social media, email marketing, events, and PR campaigns.
• Collaborate with internal teams to create engaging content across various channels, including websites, blogs, and social media.
• Monitor and analyze the effectiveness of marketing campaigns, adjust strategies as needed, and report on key performance metrics.
• Supports marketing and growth strategies: Provides support in developing and implementing marketing and growth strategies to drive organizational objectives.

Skills & Qualifications:

• A bachelor's degree in Marketing, Business Administration or a related field.
• Minimum experience of 7 years in the same field. (FinTech experience is preferred)
• Strong knowledge of marketing principles, strategies, and techniques.
  Demonstrated ability to develop and implement successful marketing campaigns.
• Proficient in using MS Office and marketing software (CRM tools, Google Analytics, etc.)
• Excellent communication skills: Exhibits exceptional communication skills, both internally and externally, fostering effective collaboration with diverse stakeholders.
• Experience in PR: Possesses experience and knowledge in public relations (PR), including the ability to develop and execute PR strategies that effectively promote the brand, manage reputation, and engage with relevant stakeholders.
• Strong knowledge of organic and paid social media: Possesses extensive expertise in both organic and paid social media strategies, staying updated with the latest trends, algorithms, and best practices.
• Proficient in data analysis and campaign review: Demonstrates the ability to effectively review campaign data, identify areas for improvement, and provide insights on what is needed, what is working well, and what requires adjustment.
• Budget and strategy evaluation: Capable of evaluating campaign budgets and strategies, ensuring alignment with goals and objectives, and making informed recommendations for optimization.
• Creative background with good taste: Brings a creative background and possesses a discerning taste, enabling the ability to direct a team of creative professionals effectively.
• Ability to manage agencies: Proficient in managing relationships with external agencies, overseeing their work, and ensuring the delivery of high-quality outputs aligned with marketing objectives.
• Research and data experience: Demonstrate proficiency in conducting research and analysis, utilizing data to derive actionable insights.
• Collaborative and team player: Works well with all departments and demonstrates a strong team player mentality, ensuring cohesive and aligned efforts across the organization.
• Fintech background: Possesses a strong understanding of the fintech industry, allowing for tailored strategies that effectively target the specific challenges and opportunities within the sector.
• 360 marketing background: Holds a comprehensive understanding of 360-degree marketing, encompassing branding, digital advertising, content marketing, and analytics.

Why You’ll Love Being Part of Jordan Ahli Bank!

What We Offer?

Career Growth: We love promoting from within—40% of our openings are filled by our own talent!

Inclusive Culture: We’re all about teamwork and innovation. Your ideas matter here.

Continuous Learning: Stay on top of your game with our awesome training programs.

Recognition & Rewards: We celebrate your wins and reward hard work.

Work-Life Balance: We prioritize your well-being and offer a balanced work-life environment.

Gender Equity and Non-Discrimination:

We are dedicated to fostering an inclusive workplace where diversity is celebrated, and discrimination has no place. Our commitment to fairness ensures that everyone has the opportunity to succeed.

Marketing, Business Administration or a related field.